Clif Bar & Company is an American company that produces energy foods and drinks. The company's flagship product, CLIF Bar, was created by Gary Erickson and Lisa Thomas. 

A baker and former mountain guide, Erickson got the idea for his product in 1990 on a day-long, 175-mile bike ride, for which he packed various energy bars. Two years later, after experimenting in his mother's kitchen, he settled on a recipe for the CLIF Bar.

Now the company sells a range of products for active people. 

CLIF Bar

CLIF Bar is the original energy bar made with wholesome ingredients that deliver energy. CLIF Bars have whole ingredients you can see and taste, such as rolled oats, fruits and nuts. In addition, each bar contains B6 and B12, which contribute to the standard release of energy for use in the body. The bars are also a source of protein and fibre.

CLIF Bar Mini

Fuel up with a mini but mighty snack. CLIF BAR® Minis are an optimal blend of protein, fat, and carbs for a perfectly portioned 100–110 calorie snack-size energy bar. All products come exclusively from nature and stem from eco-friendly cultivation. 

It's a simple equation: put good food in - get good performance out. With a mix of whole grains, protein and fibre, Clif Bar gives you sustained energy to be in it to your limit. In addition, all bars are free of trans fats. 

Nut Butter Bar

Clif Nut Butter Filled Energy Bar is a different kind of bar, bringing together two great energy foods, a creamy nut butter inside an organic energy bar.

The Nut Butter Filled bar tastes great and is crafted for active people and adventurers to deliver sustained energy while undertaking longer duration lower intensity activities, such as hiking or a bike ride. The combination of nutrients helps slow the release of carbohydrates to working muscles to deliver sustained energy for your extended adventures. In addition, nut butter's protein and fat help reduce glycemic index and provide lasting power for athletes and adventurers.

Builders

Workouts happen in more than just the gym or on the trail. A day of hard work takes a toll on your body. CLIF Builder's bar is the perfect way to get through a hard day's work. And unlike other protein bars, a CLIF Builder's bar has no trans fats or hydrogenated oils. Instead, they're crispy, tasty and entirely natural. 

BLOKS Energy Chews

CLIF® SHOT BLOKS® Chews are favourites of Endurance Athletes, Cyclists, Runners, Mountain Bikers, and Triathletes. However, any performance-oriented athlete needing a quick burst of energy can benefit from CLIF SHOT BLOKS®. Fastpak™ is the all-new package unique to Bloks®. It provides a smaller package, so it fits better in pockets, running shorts, and backpacks. It also opens easily and allows for quick access by squeezing up each Bloks one by one.