GU Energy Labs is a company based in California that produces performance sports nutrition products, including Energy Gels, Energy Chews, Waffles, and Drinks. Usually consumed during endurance events, athletes can quickly and easily digest the gels. They also have the Roctane line that includes an energy drink mix, protein recovery drink mix, gel, and capsules. The company was founded in 1994 by Bill Vaughan, who began creating an energy gel product in 1990. GU is considered the first major distributor of energy gels. 

GU Energy Gel

Energy Gels provide portable and easy-to-digest calories from carbohydrates, delivering immediate and sustained energy without stomach distress.

GU Energy Gels use a combination of simple and complex carbohydrates. Carbs become the primary energy source when our bodies transition from a passive to an active state and exercise intensity increases.

GU Energy Chews

To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-dense calories to meet the demands of all types of activity. They contain carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize absorption, increase carbohydrate utilization, and diminish stomach distress for energy that kicks in quickly and stays with you. 

Here's what's inside:

• Carbohydrates (maltodextrin and fructose) that use non-competing pathways that can help maximize absorption, increase carbohydrate utilization, and diminish stomach distress for energy that kicks in quickly and stays with you.
• Sodium, the primary electrolyte lost in sweat, aids in hydration by maintaining fluid balance.
• Branched-chain amino acids (L-Leucine, L-Valine, and L-Isoleucine) reduce mental fatigue and decrease muscle damage while jump-starting recovery.

GU Energy Stroopwafel

The GU Energy Stroopwafel is a Dutch-style treat that acts like an Energy Gel but tastes like breakfast. Eat one before a race or workout, or bring one along for a tasty energy source to power your performance.

Here's what's inside:

• Carbohydrates. Both complex and simple carbohydrates.
• Sodium, the primary electrolyte lost in sweat, aids in hydration by maintaining fluid balance.
• Branched-chain amino acids (L-Leucine, L-Valine, and L-Isoleucine) reduce mental fatigue and decrease muscle damage while jump-starting recovery.

GU Energy Drinks

Created primarily for hydration, GU Hydration Drink Tabs offer athletes a low-calorie drink option. In addition, GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol.

Sodium, the primary electrolyte lost in sweat, helps maintain water balance. Use GU Hydration Drink Tabs before, during, and after exercise to hydrate and replenish electrolyte levels.

Drop one tab into 500ml of water—pre-hydrate before activity. Then, during the exercise, drink 600-900ml per hour.

GU Roctane

Roctane products help with your most extreme efforts or long-duration activities. However, to perform at your highest potential, you need a boosted supply of essential nutrients that are both portable and easy to digest.

A Roctane Energy Gel contains 3x the branched-chain amino acids (BCAA's) and 2x the electrolytes compared to our original Energy Gels. They also include the amino acids taurine (to improve cardiac output) and beta-alanine (to help muscles). Roctane Energy Drink Mix also has a boosted supply of BCAAs and includes beta-alanine and taurine. In addition, Roctane Electrolyte Capsules are a highly portable way to help you fight dehydration with high levels of sodium, vitamin D, vitamin B6, and ginger root to help prevent nausea.